Which Franchises Does Shaq Own?
- Justin Gray
- Dec 31, 2024
- 4 min read
Updated: Jan 7
Shaquille O’Neal is a name synonymous with greatness, both on and off the basketball court. As a legendary NBA Hall-of-Famer, Shaq dominated the game with his towering presence and unmatched talent. Today, he’s making waves in the business world, carving out a reputation as a savvy entrepreneur and franchise owner.
So, how extensive is Shaq’s portfolio of franchises, and what other business ventures contribute to his impressive net worth? Let’s dive into the details of Shaquille O’Neal’s entrepreneurial empire.
Key Highlights of Shaq’s Business Success
Net Worth: With a net worth exceeding $400 million, Shaquille O’Neal has leveraged his fame and business acumen to build a diversified portfolio, with franchises contributing a significant portion of his wealth.
Franchise Ownership: Shaq owns numerous franchises across various industries, showcasing his belief in the power of franchising as a wealth-building strategy.
Industry Leadership: As a prominent figure in the franchise community, Shaq has shared insights at the International Franchise Association, inspiring budding entrepreneurs.
Beyond Franchising: O’Neal’s investments extend beyond franchises to companies like Lyft and JCPenney, further solidifying his status as a well-rounded businessman.

The Franchises Shaquille O’Neal Owns
Shaquille O’Neal’s franchise portfolio spans multiple industries, demonstrating his strategic approach to investing. Some of the franchises he owns include:
Papa John’s Pizza: Shaq owns several Papa John’s franchises and serves as a brand ambassador and board member. He’s even launched the “Shaq-a-Roni” pizza to raise funds for charitable causes.
Krispy Kreme Doughnuts: A proud owner of a 60 year old Krispy Kreme location in Atlanta, Shaq has expressed his lifelong love for the iconic doughnut brand.
Auntie Anne’s: O’Neal has invested in Auntie Anne’s pretzel shops, further diversifying his food-related franchise holdings.
Five Guys Burgers and Fries: At one point, Shaq owned 155 Five Guys locations, accounting for a staggering 10% of the company’s total franchises.
24-Hour Fitness Centers: Shaq is an advocate for health and fitness and owns a range of 24-Hour Fitness franchises, aligning with his personal values.
Big Chicken: Shaq created his very own fast food franchise. His Big Chicken chain will soon have 18 locations across the country and on two Carnival Cruise ships and offers its own franchise opportunities.
Car Wash Businesses: Expanding into the service industry, Shaq has invested in multiple car wash locations, showcasing his knack for identifying diverse revenue streams.
Shaquille O'Neal at his Big Chicken Franchise.
Shaq’s Business Acumen in Numbers
Franchise Ownership Success: According to Forbes, franchising contributes to over 10% of Shaq’s net worth, underscoring its role as a cornerstone of his business empire.
Impactful Entrepreneurship: Franchising is a $860 billion industry in the U.S., and Shaq has positioned himself at the forefront by strategically investing in well-established brands.
Global Brand Influence: The brands Shaq owns collectively serve millions of customers worldwide, reflecting his ability to invest in high-growth, high-demand markets.
From NBA Star to Global Icon
A Newark,New Jersey native, O'Neal lived in Texas and Germany before attending Louisiana State University. Drafted into the NBA as a center for the Orlando Magic in 1992, Shaq played for multiple teams, including the Los Angeles Lakers, where he became a four-time NBA champion. At the peak of his career, he earned an annual salary of $30 million, solidifying his position as one of the highest-paid athletes in the league's history. By the end of his basketball career, Shaq had accumulated over $292 million in career earnings from his NBA contracts alone, according to Spotrac.
But Shaq didn’t stop at basketball. Known for his charismatic personality, he successfully transitioned into the public eye with a range of ventures, including endorsements, television appearances, and even a career as a music producer and DJ under the moniker DJ Diesel. This ability to stay relevant has helped Shaq maintain his global brand recognition, a critical asset in his post-basketball career.
Ventures Beyond Franchising
While franchises form a substantial part of Shaquille O’Neal’s portfolio, he’s also a prolific investor in other sectors. Notable ventures include:
Lyft
JC Penney
Gold Bond
Icy Hot
The General Insurance
Forever 21
Reebok
Barneys New York
Aeropostale
Shaq
Ring
Vitaminwater
Google
Pepsi
Apple
Sacramento Kings
Shaq: From the Court to the Boardroom
Shaquille O’Neal’s journey from basketball superstar to business mogul is nothing short of inspiring. His franchise investments and other ventures are a testament to his dedication to building a lasting legacy. By strategically diversifying his portfolio, Shaq has ensured his impact extends far beyond the basketball court.
With a sharp eye for business and a commitment to success, Shaquille O’Neal continues to set an example for athletes and entrepreneurs alike, proving that the game doesn’t end when the final whistle blows—it simply moves to a new arena.
Total Franchise Worth
Shaquille O’Neal has built an impressive net worth estimated at over $400 million, with a significant portion of his wealth stemming from his franchise investments. While the exact valuation of his franchise portfolio remains undisclosed, it is widely believed to account for more than half of his total fortune. Through strategic diversification and smart investments, Shaq has ensured his assets are consistently working to grow his wealth.
Beyond Franchising: Shaq’s Other Business Ventures
Franchising is just one facet of Shaquille O’Neal’s extensive business empire. Known for his keen eye for opportunity, Shaq has invested in a wide range of industries, spanning beauty, fashion, fitness, and more. His approach to investing focuses not only on profitability but also on products and services that enhance people’s lives.
Shaq is particularly drawn to opportunities where he can personally stand behind the product—whether it’s something he uses regularly or a venture that genuinely improves quality of life. Beyond franchising, his portfolio includes ownership in Las Vegas nightclubs, a cinema, and a strip mall, demonstrating his ability to diversify across industries.
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