What Happened To Peyton Manning's Franchise Empire?
- Natalie Gold
- Dec 31, 2024
- 3 min read
Updated: Jan 8
Peyton Manning and Papa John's: Why the Retired NFL Quarterback No Longer Owns Pizza Franchises
Former NFL star quarterback Peyton Manning, who led the Indianapolis Colts and Denver Broncos to Super Bowl victories, once owned 31 Papa John’s franchises in the Denver area. From 2012 to 2018, Manning was a prominent multi-unit franchisee for the pizza giant. When he announced his ownership, Manning described it as a “smart investment,” adding that it would remain valuable long after his football career ended. Source.
While it was never officially disclosed whether his franchise ownership was part of his compensation package as a brand advocate, Manning’s involvement went beyond business. He became a highly visible ambassador for Papa John’s, starring in numerous commercials, including joint appearances with company founder and then-CEO John Schnatter. In one memorable ad, Manning encouraged others to follow his lead and explore franchise ownership.
Manning and Papa John’s: A Strong Partnership
Manning’s time with Papa John’s coincided with the NFL’s official partnership with the pizza chain, which began in 2010. Their shared ties to the league strengthened the connection between Manning and Schnatter, who developed a public camaraderie that extended off-screen. This friendship was famously displayed when the two embraced on the football field after Manning’s victory in Super Bowl 50 in 2016.
Peyton shares a kiss with Papa John after winning the Super Bowl. What a normal thing to do.
The Sale of Manning’s Papa John’s Franchises
On February 26, 2018, Manning sold all 31 of his Papa John’s locations, a move that surprised many. Just two days later, the NFL and Papa John’s officially ended their partnership. According to USA Today, declining pizza sales were a significant factor. The company reported a 3.9% drop in same-store sales during the fourth quarter of 2017.
Schnatter publicly blamed the NFL for the slump, citing the league’s handling of player protests during the national anthem. “The NFL has hurt us by not resolving the current debacle to the players’ and owners’ satisfaction,” Schnatter stated, referring to the protests against racial inequality and police brutality.
These remarks likely accelerated the NFL’s decision to part ways with Papa John’s. On February 28, 2018, the NFL announced a new partnership with Pizza Hut. NFL Commissioner Roger Goodell praised the new alliance, stating, “With a focus on family, friends, and fun, Pizza Hut has the creativity we are looking for in a partner.”
A Shift in Leadership at Papa John’s
By the time of the NFL’s split with Papa John’s, Schnatter had already stepped down as CEO in December 2017, with Steve Ritchie taking over the role. This leadership transition marked a period of turbulence for the pizza chain, as it worked to recover from public controversies and declining sales.
Manning’s Legacy with Papa John’s
Despite the abrupt end to his franchise ownership, Manning’s time with Papa John’s highlighted his business acumen and ability to leverage his star power. His involvement with the pizza chain exemplified how professional athletes can transition into successful entrepreneurial ventures.
Today, Manning remains a business icon, continuing to endorse major brands like Gatorade, MasterCard, and DIRECTV, and building on his estimated net worth of $250 million. His journey from football champion to business mogul underscores his adaptability and strategic approach to post-NFL success.