Specializing in fruit juice, smoothie and fruit bowls, Juice It Up is a quick-service restaurant with a focus on fresh, healthy ingredients.

Founded in 1995 in Southern California, Juice It Up began franchising three years later in 1998. Since franchising, the company has opened a number of locations, concentrated mostly in California as well as other western states such as New Mexico, Oregon and Arizona. The company's corporate headquarters are in California.